Rufus is the default Windows answer but not the only one. On macOS or Linux it is not even available. Here are the seven tools people switch to, with the reason you might pick each.
Short overview of each, sorted by popularity.
Multi-ISO on one stick. Install once, drop ISOs onto the USB like files, pick from a menu at boot. The tool of choice if you carry a toolbox USB.
Cross-platform and beginner-friendly. Three-click wizard, macOS and Linux support, verify-after-write safety. Slower and larger than Rufus but the easiest option.
Official Microsoft path. Produces an ISO or USB Microsoft stands behind. Downloads fresh ISO each time, no TPM bypass, no custom settings. Use when policy mandates Microsoft tooling.
Venerable cross-platform tool. Predates most alternatives. Works fine for older Linux distros and live CDs. Not recommended for Windows 11 or modern UEFI targets — development has slowed.
Command-line baseline on Linux and macOS. sudo dd if=ubuntu.iso of=/dev/sdX bs=4M status=progress does everything in one line. Zero safety rails — get the of= argument wrong and you overwrite your main disk.
Built into most Linux distros. GNOME Disks (preinstalled on Ubuntu, Fedora, most GNOME distros) has a Restore Disk Image option. No separate install needed.
Simple but aging. Simpler UI than Rufus, but has not had a significant update in years. Works for simple ISO writes. Skip for Windows 11 or UEFI-specific needs.
What are you actually trying to do? Match the situation to the tool.
| Scenario | Best tool |
|---|---|
| Windows 11 installer media, modern PC | Rufus |
| Windows 11 on unsupported hardware (no TPM) | Rufus — built-in bypass |
| Multiple ISOs on one big USB stick | Ventoy |
| macOS user, occasional Linux flashing | BalenaEtcher |
| Linux user, command-line comfortable | dd |
| Linux user, prefer GUI | GNOME Disks or BalenaEtcher |
| Corporate Windows with strict IT policy | Windows Media Creation Tool |
| Single Linux live USB from Windows | Rufus |
| Writing same ISO to many sticks at once | BalenaEtcher |
| Raspberry Pi SD cards | Raspberry Pi Imager or dd |
The only cases where another tool clearly wins are cross-platform (BalenaEtcher, dd) or multi-ISO sticks (Ventoy). For everything else, start with Rufus.